Sun Life Financial

Sun Life Financial of Canada

Sun Life Financial was established in 1865, which makes it one of the oldest insurance companies in Canada. Throughout the company’s long history, it has developed its core goals of improving the health and wealth of its personal lines clients, and helping its business clients to care for their employees.

Sun Life Financial
HeadquartersToronto, Ontario
Employees30,000 (2015)
Insurance ProductsLife, Health, Dental, & Disability Insurance

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Company Overview

Sun Life Financial Canada deals primarily in life, travel, and health insurance for its personal lines and employee benefits for its commercial lines. Customers looking for personal home and auto insurance can use the Sun Life referral service to get a 10 percent discount on products offered by belairdirect.

Sun Life Canada offers advantages to its customers such as:

  • The financial stability that comes with being a customer of one of the largest insurers in the country
  • An international underwriting division that is made up of a diverse group of industry professionals
  • Working with an insurance company that believes that it must have a positive impact on every community it services
  • A team of financial experts who can help Sun Life customers protect their finances as well as their health

Sun Life Canada Advantages

Sun Life Canada has touched millions of lives in Canada through its various personal insurance lines, its corporate benefits packages, and its retirement services. The company also uses its international experience in underwriting and customer service to help enhance customer satisfaction throughout Canada. Some of the major strengths of Sun Life Canada that keep customers happy and bring in new customers on a regular basis include:

  • Lifetime Financial Security – The Sun Life Canada corporate motto is that it wants to help its customers achieve lifetime financial security. Customers can gain a lot of confidence when a large corporation that has the right kind of insurance and investing products takes an interest in their personal financial success. The company encourages customers to look at all of its products and consider how much can really be done to improve everyone’s health and wealth.
  • Specialized Corporate Benefits – Sun Life Canada has developed a reputation for working hard to create wellness programs and health benefit coverage for businesses that is designed to improve the overall health of employees. This is a company that understands that a healthy staff means a more productive staff, and it also means lower health benefits costs.
  • Taking An Interest In Customers – Sun Life Canada has one of the more aggressive sustainability policies among Canadian insurance companies. The idea is for the company to invest in community initiatives that promote healthy lifestyles and smart financial decisions. Healthy customers are long-term customers, and people with wealth will always need the financial services of an organization like Sun Life Canada.

Sun Life Canada’s Insurance Products

Sun Life Canada has a list of insurance products that focus on keeping customers healthy as they grow and protect their wealth. The company also wants happy business clients that are able to offer their employees competitive benefits.

Health Insurance

From short-term medical needs to long-term illness concerns, Sun Life Canada has a complete set of personal health insurance products that apply to every member of the family. The major components of the company’s health insurance lines are:

  • Personal health insurance for individuals and families
  • Critical illness coverage
  • Long-term care protection for a variety of conditions
  • Personal disability insurance

Life Insurance

Sun Life Canada is well-known throughout Canada for its customizable life insurance products that can also grow in financial value. Whether you need insurance to cover your short-term plans or a life-long policy that gains equity over time, you will find the coverage you need. The types of life insurance available are:

  • Term life
  • Permanent (whole) life with the possibility of accrued value
  • Participating life with a tax-free investment account
  • Universal life with a broad range of investment options

Travel Insurance

The Sun Life Canada travel insurance program helps customers during all types of traveling situations from emergency medical situations to recovering lost luggage. Coverage types include:

  • Protection for Canadians traveling domestically or out of the country
  • Protection for travelers outside of Canada coming into the country

Mortgage Protection Insurance

Sun Life Canada offers a special mortgage protection program that will pay your mortgage payments if you become too ill to work or pass away unexpectedly.

Small Business Insurance

Sun Life Canada can create a benefits package for your business that includes investment options for retirement accounts and insurance that covers:

  • Medication
  • Vision care
  • Hospital costs
  • Paramedical costs
  • Medical expenses related to travel incidents
  • Dental coverage
  • Health insurance programs
  • Wellness programs
  • Life insurance coverage

Get a Quote Now

Get a Life Insurance Quote Today

We have more markets and more choice than any other broker in Ontario. Speak with a broker today: 1-800-731-2228

Sun Life Financial of Canada
Ontario Location:
227 King Street South Waterloo, PO Box 1601 Stn Waterloo, Waterloo, Ontario N2J 4C5, Canada
Ontario Claims: 1-800-361-6212

Sun Life Canada Insurance Reviews

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on 2018-11-22 16:35:40

I was absolutely appalled by the underwriting done when trying to add my recently adopted, 8 year old daughter to my existing Sun-Life policy.

Well I understood her ADHD diagnosis and treatment being excluded as a pre-existing condition. It shocked me to read that because she has ADHD, Sun Life’s policy is to also exclude her coverage for any and all future psychological issues she may have as “pre-existing”. How can it be pre-existing when she has never been diagnosed or treated for the listed exclusions? Which included anti-depressant medications, anti-anxiety medications, anti psychotic medications, future therapy, and the list went on and on.

Not only is this a socially unacceptable viewpoint, but it is ethically and morally WRONG! If you are considering Sun-Life for your insurance needs, PLEASE RECONSIDER!

With ADHD diagnosis on the rise, companies with policies that stigmatize our children’s struggles and protect profits by betting on fact that those struggles will worsen, should NOT be supported. I call on Sun-life to change their viewpoint and policies on the mental well being of our children. People should not be afraid to seek help for their kids at the risk of their future insurability and the associated costs.

SHAME ON YOU SUN-LIFE! Do better, be better, but most importantly change! Please note that I have already cancelled my policy with Sun-Life and purchased a new exclusion free policy from Manulife (Who by the way were fantastic!)

Mitchell & Whale Team
on 2018-12-12 17:32:06

This is too bad to hear. I wonder if it is a company-wide policy with their underwriting or just the specific agent and underwriter you dealt with. Very happy to hear you were able to get better with Manulife.

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