About Us

About Us

Making insurance not suck – one customer at a time

Insurance Made Better

Right Broker

Mitchell & Whale is an Ontario-based insurance brokerage that provides comprehensive coverage across Canada for drivers, property owners, families and businesses in the Greater Toronto area and all over the province. We are a family owned and operated business for over seventy years that has been growing by leaps and bounds in the past ten years under the leadership of Adam Mitchell, a young and dynamic entrepreneur whose sole focus has been in making insurance more accessible to our growing client base.

Right Coverage

Accessible how? Many people these days shop online and buy insurance because of the price. They’re not excited about insurance the way we are, because they don’t know the value of what they’re getting, or how important it is to select the right coverage from the right insurer. It’s no one’s fault, as the insurance industry hasn’t communicated effectively how crucial that choice is. When something happens, and you need to make a claim, only to find out you don’t have the right coverage, and that you’ve been paying for something that doesn’t work the way it should. That should not happen. Ever.

Right Price

At Mitchell & Whale, we take the guesswork out of insurance, and help you get the right coverage, at the best rate. So while you’ve been canvassing the web for the best deal, know that we deal with the top 45 insurance companies in Canada, (most brokers or companies you call will only deal with 4 or 5 companies), and can therefore offer highly competitive rates looking at almost the entire marketplace, while ensuring that the coverage you’re getting is the coverage you need every year.

Insurance Brokers

A Tradition of Excellence

It was in 1933 that Mitchell & Whale, then known as Harold Mitchell Insurance, sold its first policy. Harold started out selling life insurance in a tiny room on King St West, and then moved on to selling general insurance. In the fifties, Harold had moved the business to Don Mills, a brand new development, and would sell insurance door to door, wasting no opportunity to meet and greet potential customers. He was a great salesman, and in the pre-Internet era, you had to be outgoing and persuasive to make a living in insurance.

Harold was very proactive in the community, and was involved in founding a church, a tennis club and a YMCA. His sons Doug and Scott joined the business years later, working side by side with their father to learn the trade. Scott eventually married and moved to Whitby, taking a piece of the business with him and buying out Bev Whale’s brokerage.

Fast forward to ten years ago. A young and inexperienced Adam returns from the Caribbean, where he was kiteboarding for a living, to assist his ailing father, and takes over the reigns of this small local brokerage. In 2008, brokerages were just waking up to the potential of the web, and customers were discovering the power of the smart phone. In ten short years, the brokerage has experienced tremendous growth, ten fold in fact, by tapping into new technologies while remaining true to its heritage.

We believe the key to our success
– and the way forward –
is to be true to our customers and our team

The Way Forward

Can insurance be different? Better? We think so, and we work hard to make it so. So much so we’ve made it our Mission to make insurance not suck.

And the insurance industry is taking notice, naming Mitchell & Whale one of the top brokerages in Canada for five years in a row, a runner up for brokerage of the year three years in a row, and Adam the innovator of the year of 2016.

We believe the key to our success – and the way forward – is to be true to our customers and our team, and that means providing our customers with outstanding service and sound expert advice, and securing the best coverage the market has to offer.

To that extent, we offer a wealth of tools and information online, and we invest in recruiting and training the best brokers Ontario has to offer. We are a family business that feels like a family, and that prides itself on having and serving great customers like yourself. We’re glad you’ve come to us, and we make it our business to earn your business. All the technology in the world will never replace the trust you can build with your broker.

What you can expect from Mitchell & Whale:

Five fun facts about Mitchell & Whale:

  1. Adam answers all your questions in his Ask Adam forum, as a commitment to make insurance less complicated for everyone #makeinsurancenotsuck;
  2. Mitchell & Whale has moved into some new digs that has a fully functional gym, basketball court, golf simulator, putting green, race track and much more as we care about our team and want them to be healthy and happy;
  3. Our brokers live and die by the mantra of making “insurance not suck”. Guess that says it all;
  4. Adam was part of a successful kiteboarding business for 5 years in North Carolina and the Caribbean before taking over the family business;
  5. After a gruelling day at work, the team likes to break out into impromptu nerf gun game. No injuries have been reported to date other than a whole lot of bruised egos.

What you can expect from Mitchell & Whale:

  • Access to more insurance companies than anywhere else in Canada;
  • Extended hours of operation: from 8 to 8 weekdays, 4 to 6 on Saturdays – and soon to be open on Sundays;
  • A reliable hand and a friendly ear to help mitigate your risks and manage your insurance;
  • Comprehensive coverage for all your insurance needs;
  • Competitive rates and an abundance of choice, from over forty reputable insurance companies;
  • Personal assistance from our team during the shopping and claims experience;
  • Peace-of-mind that you’ve picked a Canadian award winning team to represent your interests.

Happy Customers

  • As with all insurance, you never know until you need it, but the initial process was virtually painless, professional, and very prompt. I hope their experience with me in the next 40 years is... read more

    D. S. Avatar
    D. S.
  • March,19, 2021, very helpful and friendly, ride safe every one, enjoy the new riding season!!

    Paul V. Avatar
    Paul V.
  • Faith was very helpful and responsive. Thank you very much. We appreciate your help with our home insurance!

    kirikaran N. Avatar
    kirikaran N.
  • Excellent service. Angela helped me switch over my home and auto insurance. So glad I switched over to them.

    John B. Avatar
    John B.
  • Amazing and great one on one service

    chris p. Avatar
    chris p.
  • We had the pleasure of working with Tania Jansen about Auto and home insurance. Tania is very professional, and she is great at what she does. Excellent customer service, thank you Tania

    Abdi A. Avatar
    Abdi A.
  • Lets Face it, we've all heard or have had a negative experience regarding Insurance Service's. Mitchell & Whale Insurance are One of a Kind !! What a Joy to Deal with, by far, the... read more

    Michael H. Avatar
    Michael H.
  • Fair sport bike insurance quotes, give them a try.

    Victor E. Avatar
    Victor E.
  • I am so happy with her service she is so honest and friendly I recommend everyone should contact her for home and car insurance 👍👍👍

    osman v. Avatar
    osman v.
  • Had a great experience dealing with M&W Insurance Brokers.Very knowledgeable and responsive representatives.

    jacob j. Avatar
    jacob j.
  • Faith was super fast,n knowledgeable. Make a very smooth transition from my old insurance company!! Is

    Randy B. Avatar
    Randy B.
  • I have dealt with insurance companies since I have been driving(30 years) I just dealt with an insurance claim that was the most non transparent and frustrating ordeal with TD insurance, they are the worst... read more

    Dave I. Avatar
    Dave I.
  • My business chat with Faith Lewis was very informative, lively, & supportive. I went over the google reviews and I was amazed by so many heartfelt appreciation of the extraordinary services provided by... read more

    YPV Avatar
  • Very professional, recommended

    Hien V. Avatar
    Hien V.
  • Combined I think I'm saving almost $100 / mnth over my last company. Plus the service was great and everything was handled quick and easy.

    Scott W. Avatar
    Scott W.
  • Thanks Andrea and Debbie☺️

    Providence M. Avatar
    Providence M.
  • Absolutely fabulous service!Nicole could not have been any more helpful!Swift and efficient and knowledgeable!Thanks so much !!

    Karen N. Avatar
    Karen N.
  • Amazing broker to speak with very detailed and courteous

    Ashmans G. Avatar
    Ashmans G.
  • Graig was awesome, made things really easy and put in the effort to make sure I was happy with my choices.

    shane p. Avatar
    shane p.
  • Insurance through previous broker fell through during mortgage process. Needed house insurance fast. Over a week later no insurance. Googled and called Mitchell & Whale. Got Angela Barrette and was amazing. Got my... read more

    J R. Avatar
    J R.