About Us

About Us

Making insurance not suck – one customer at a time

Insurance Made Better

Right Broker

Mitchell & Whale is an Ontario-based insurance brokerage that provides comprehensive coverage across Canada for drivers, property owners, families and businesses in the Greater Toronto area and all over the province. We are a family owned and operated business for over seventy years that has been growing by leaps and bounds in the past ten years under the leadership of Adam Mitchell, a young and dynamic entrepreneur whose sole focus has been in making insurance more accessible to our growing client base.

Right Coverage

Accessible how? Many people these days shop online and buy insurance because of the price. They’re not excited about insurance the way we are, because they don’t know the value of what they’re getting, or how important it is to select the right coverage from the right insurer. It’s no one’s fault, as the insurance industry hasn’t communicated effectively how crucial that choice is. When something happens, and you need to make a claim, only to find out you don’t have the right coverage, and that you’ve been paying for something that doesn’t work the way it should. That should not happen. Ever.

Right Price

At Mitchell & Whale, we take the guesswork out of insurance, and help you get the right coverage, at the best rate. So while you’ve been canvassing the web for the best deal, know that we deal with the top 45 insurance companies in Canada, (most brokers or companies you call will only deal with 4 or 5 companies), and can therefore offer highly competitive rates looking at almost the entire marketplace, while ensuring that the coverage you’re getting is the coverage you need every year.

Insurance Brokers

A Tradition of Excellence

It was in 1933 that Mitchell & Whale, then known as Harold Mitchell Insurance, sold its first policy. Harold started out selling life insurance in a tiny room on King St West, and then moved on to selling general insurance. In the fifties, Harold had moved the business to Don Mills, a brand new development, and would sell insurance door to door, wasting no opportunity to meet and greet potential customers. He was a great salesman, and in the pre-Internet era, you had to be outgoing and persuasive to make a living in insurance.

Harold was very proactive in the community, and was involved in founding a church, a tennis club and a YMCA. His sons Doug and Scott joined the business years later, working side by side with their father to learn the trade. Scott eventually married and moved to Whitby, taking a piece of the business with him and buying out Bev Whale’s brokerage.

Fast forward to ten years ago. A young and inexperienced Adam returns from the Caribbean, where he was kiteboarding for a living, to assist his ailing father, and takes over the reigns of this small local brokerage. In 2008, brokerages were just waking up to the potential of the web, and customers were discovering the power of the smart phone. In ten short years, the brokerage has experienced tremendous growth, ten fold in fact, by tapping into new technologies while remaining true to its heritage.

We believe the key to our success
– and the way forward –
is to be true to our customers and our team

The Way Forward

Can insurance be different? Better? We think so, and we work hard to make it so. So much so we’ve made it our Mission to make insurance not suck.

And the insurance industry is taking notice, naming Mitchell & Whale one of the top brokerages in Canada for five years in a row, a runner up for brokerage of the year three years in a row, and Adam the innovator of the year of 2016.

We believe the key to our success – and the way forward – is to be true to our customers and our team, and that means providing our customers with outstanding service and sound expert advice, and securing the best coverage the market has to offer.

To that extent, we offer a wealth of tools and information online, and we invest in recruiting and training the best brokers Ontario has to offer. We are a family business that feels like a family, and that prides itself on having and serving great customers like yourself. We’re glad you’ve come to us, and we make it our business to earn your business. All the technology in the world will never replace the trust you can build with your broker.

What you can expect from Mitchell & Whale:

Five fun facts about Mitchell & Whale:

  1. Adam answers all your questions in his Ask Adam forum, as a commitment to make insurance less complicated for everyone #makeinsurancenotsuck;
  2. Mitchell & Whale has moved into some new digs that has a fully functional gym, basketball court, golf simulator, putting green, race track and much more as we care about our team and want them to be healthy and happy;
  3. Our brokers live and die by the mantra of making “insurance not suck”. Guess that says it all;
  4. Adam was part of a successful kiteboarding business for 5 years in North Carolina and the Caribbean before taking over the family business;
  5. After a gruelling day at work, the team likes to break out into impromptu nerf gun game. No injuries have been reported to date other than a whole lot of bruised egos.

What you can expect from Mitchell & Whale:

  • Access to more insurance companies than anywhere else in Canada;
  • Extended hours of operation: from 8 to 8 weekdays, 4 to 6 on Saturdays – and soon to be open on Sundays;
  • A reliable hand and a friendly ear to help mitigate your risks and manage your insurance;
  • Comprehensive coverage for all your insurance needs;
  • Competitive rates and an abundance of choice, from over forty reputable insurance companies;
  • Personal assistance from our team during the shopping and claims experience;
  • Peace-of-mind that you’ve picked a Canadian award winning team to represent your interests.

Happy Customers

  • Alex was super helpful and patient. He was able to get me a great rate for my bike. I will definitely contact Alex again for any additional insurance coverage I will need.

    Darrin Roetsch Avatar Darrin Roetsch
  • Very pleased with Mitchell & Whale!

    Phoned to get a quote for motorcycle insurance and Brad was on the ball right away. He gave me a competitive quote, then followed up with a verification e-mail after talking to the Insurance Company (He was making sure the quote was accurate as there had been a lapse in my coverage for a number of years).

    I realized last minute that I needed to get... read more

    Craig W Avatar Craig W
  • I've been working with Chris Park to get my right hand drive vehicle insured and he has been nothing short of stellar! Very knowledgeable and extremely quick to respond to emails. He and his team have made this whole process and quick and easy one. He's also helped my father in-law with the same level and quality of service. Thanks Chris!

    Kenji Kumagawa Avatar Kenji Kumagawa
  • Natasha Lucas is amazing. She helped me get the best car insurance policy for myself and my wife. She was very quick to answer any questions we had and really friendly. I am so happy I found Natasha to help us with our insurance needs! Would definitely recommend her to everyone!

    Brandon Cole Avatar Brandon Cole
  • Saved me hundreds on my premiums!

    My premiums with my existing insurance provider elevated on claim-less policies, so I was shopping around for a better rate. I found Mitchell & Whale through a web search. Brad was a great help setting me up with a quote quickly. He got back to me right away, and I ended up opening a policy. Signing the policy document was a simple process via... read more

    Sarah & Dave Avatar Sarah & Dave
  • Jeff was amazing. Quick response to my inquiry and set up new insurance policies in a matter of minutes. Easiest insurance broker I have ever dealt with. Gave me a lot of information on my options, extremely friendly and understanding. He made me think when he said “Here we work with you and have your best interests in mind we don’t work against you” this statement proved true as I... read more

    Jordan Burman Avatar Jordan Burman
  • Worked with Brad to find the cheapest quote for my new car. He was genuine, friendly and kindly explained everything involved in car insurance for me as this is my first car. I checked out a few other companies but the quote he gave me was best price. As soon as I confirmed with him he quickly got all the paperwork together and I signed the documents right from my... read more

    Nicole Wismer Avatar Nicole Wismer
  • I have been in touch with Alex H at this firm. We are near completion of my new policy. As of writing, I can say, this guy is top shelf. Knows what he is doing, how to squeeze out the most amount of savings and customer service should be his middle name. I am very excited to finalize this deal with my new insurance broker. Thank you Alex H.. Your... read more

    Jim Paxton Avatar Jim Paxton
  • Excellent service. I specifically worked with Chris. Very patient and understanding to my many questions. Knowledgeable and professional, making my various options and coverage inclusions clear. Promptly provided additional information when I requested. Assisted me in obtaining a policy from a reputable provider, significantly cheaper than I was able to obtain on my own.

    Nicole Rebello Avatar Nicole Rebello
  • I highly recommend Jeff from Mitchell & Whale insurance brokers Ltd. I had problems with my other broker and then I got in touch with Jeff and he started helping me out that same day, he worked on getting me house insurance and car insurance for even cheaper than I already had. Within 24 hrs I was completely switched over and the price he got me was amazing.

    My... read more

    Shannon Brake Avatar Shannon Brake
  • After endless conversations with insurance companies/brokers, I got a recommendation to call Mitchell & whale insurance brokers. I spoke with Natasha and her customer service was 10/10. Nothing short of exceptional. She gave me information for my individual situation and was extremely helpful. She exceeded my expectations. It was really refreshing for someone to be as helpful as they possible can. I recommend this company for your insurance needs! They... read more

    kt Le Avatar kt Le
  • These guys are amazing. Jeff Logan helped me get the insurance I needed at a very good rate and was extremely quick to get everything processed and in place. Definitely recommend them if you're looking

    Gillian Krohn Avatar Gillian Krohn
  • Chris helped me put together an application for my car as I was in a difficult position. He was very understanding and quick to put it together that same evening. Ultimately, I did not end up going with him but I would definitely consider him and M&W if there's another opportunity.

    Kenneth Tan Avatar Kenneth Tan
  • Jeff Logan handled my shopping needs when my wife and I were looking for better insurance rates for our home and automobiles. I was happily impressed by his communications and the thoroughness Jeff put into finding us better rates with similar coverage. We're now saving over $100 per month!

    Jeff's after-sale support remained top notch. When I had a couple of questions regarding coverage, Jeff responded within minutes of my inquiry... read more

    Bill Varley Avatar Bill Varley
  • Alex made getting my own insurance for the first time amazingly simple. He was polite, friendly and had every answer to every question that I had!! He made the process of me getting off of my parents insurance so so so easy!!! Thanks again Alex for brig so great at what you Do!!

    Susanne Black Avatar Susanne Black
  • Jeff was great! Got me the best rate around! Highly recommend this brokerage!

    Martin Istefan Avatar Martin Istefan
  • excellent service. very professional and efficient everthing done within 1 day. Recommend Jeff Logan, he knows a lot things and can help you get the right policy. I'll Recommend their service to my friend and family base on my experience.

    changzhi liu Avatar changzhi liu
  • I usually don't like taking my time writing a review, but Jeff from Mitchell & Whale definitely deserves a good one. He offered me a great rate for my home & auto & motorcycle insurance all together and he answered all of my questions patiently. I would highly recommend him for all insurance needs.

    D. Gunay Avatar D. Gunay
  • My service recognition to M&W is 5⭐️⭐️⭐️⭐️⭐️, cause they were accurate in what I needed and faster with the my paperworks. I got a really good quote and information; I really recommend them in all kind of insurance, they are very knowledgeable. Way to go ! Jeff L.👍

    Ricardo Castillo Avatar Ricardo Castillo
  • My experience with Mitchell & Whale was fantastic! I never thought insurance could be so quick, easy and convenient. Jeff was great and very easy to deal with. Everything was able to be done online and was ready within literal minutes. They were also able to find me the best quote after having been disappointed with quite a few others that I looked into. Definitely recommend!

    Tom S Avatar Tom S