About Us

About Us

Making insurance not suck – one customer at a time

Insurance Made Better

Right Broker

Mitchell & Whale is an Ontario-based insurance brokerage that provides comprehensive coverage across Canada for drivers, property owners, families and businesses in the Greater Toronto area and all over the province. We are a family owned and operated business for over seventy years that has been growing by leaps and bounds in the past ten years under the leadership of Adam Mitchell, a young and dynamic entrepreneur whose sole focus has been in making insurance more accessible to our growing client base.

Right Coverage

Accessible how? Many people these days shop online and buy insurance because of the price. They’re not excited about insurance the way we are, because they don’t know the value of what they’re getting, or how important it is to select the right coverage from the right insurer. It’s no one’s fault, as the insurance industry hasn’t communicated effectively how crucial that choice is. When something happens, and you need to make a claim, only to find out you don’t have the right coverage, and that you’ve been paying for something that doesn’t work the way it should. That should not happen. Ever.

Right Price

At Mitchell & Whale, we take the guesswork out of insurance, and help you get the right coverage, at the best rate. So while you’ve been canvassing the web for the best deal, know that we deal with the top 45 insurance companies in Canada, (most brokers or companies you call will only deal with 4 or 5 companies), and can therefore offer highly competitive rates looking at almost the entire marketplace, while ensuring that the coverage you’re getting is the coverage you need every year.

Insurance Brokers

A Tradition of Excellence

It was in 1933 that Mitchell & Whale, then known as Harold Mitchell Insurance, sold its first policy. Harold started out selling life insurance in a tiny room on King St West, and then moved on to selling general insurance. In the fifties, Harold had moved the business to Don Mills, a brand new development, and would sell insurance door to door, wasting no opportunity to meet and greet potential customers. He was a great salesman, and in the pre-Internet era, you had to be outgoing and persuasive to make a living in insurance.

Harold was very proactive in the community, and was involved in founding a church, a tennis club and a YMCA. His sons Doug and Scott joined the business years later, working side by side with their father to learn the trade. Scott eventually married and moved to Whitby, taking a piece of the business with him and buying out Bev Whale’s brokerage.

Fast forward to ten years ago. A young and inexperienced Adam returns from the Caribbean, where he was kiteboarding for a living, to assist his ailing father, and takes over the reigns of this small local brokerage. In 2008, brokerages were just waking up to the potential of the web, and customers were discovering the power of the smart phone. In ten short years, the brokerage has experienced tremendous growth, ten fold in fact, by tapping into new technologies while remaining true to its heritage.

We believe the key to our success
– and the way forward –
is to be true to our customers and our team

The Way Forward

Can insurance be different? Better? We think so, and we work hard to make it so. So much so we’ve made it our Mission to make insurance not suck.

And the insurance industry is taking notice, naming Mitchell & Whale one of the top brokerages in Canada for five years in a row, a runner up for brokerage of the year three years in a row, and Adam the innovator of the year of 2016.

We believe the key to our success – and the way forward – is to be true to our customers and our team, and that means providing our customers with outstanding service and sound expert advice, and securing the best coverage the market has to offer.

To that extent, we offer a wealth of tools and information online, and we invest in recruiting and training the best brokers Ontario has to offer. We are a family business that feels like a family, and that prides itself on having and serving great customers like yourself. We’re glad you’ve come to us, and we make it our business to earn your business. All the technology in the world will never replace the trust you can build with your broker.

What you can expect from Mitchell & Whale:

Five fun facts about Mitchell & Whale:

  1. Adam answers all your questions in his Ask Adam forum, as a commitment to make insurance less complicated for everyone #makeinsurancenotsuck;
  2. Mitchell & Whale has moved into some new digs that has a fully functional gym, basketball court, golf simulator, putting green, race track and much more as we care about our team and want them to be healthy and happy;
  3. Our brokers live and die by the mantra of making “insurance not suck”. Guess that says it all;
  4. Adam was part of a successful kiteboarding business for 5 years in North Carolina and the Caribbean before taking over the family business;
  5. After a gruelling day at work, the team likes to break out into impromptu nerf gun game. No injuries have been reported to date other than a whole lot of bruised egos.

What you can expect from Mitchell & Whale:

  • Access to more insurance companies than anywhere else in Canada;
  • Extended hours of operation: from 8 to 8 weekdays, 4 to 6 on Saturdays – and soon to be open on Sundays;
  • A reliable hand and a friendly ear to help mitigate your risks and manage your insurance;
  • Comprehensive coverage for all your insurance needs;
  • Competitive rates and an abundance of choice, from over forty reputable insurance companies;
  • Personal assistance from our team during the shopping and claims experience;
  • Peace-of-mind that you’ve picked a Canadian award winning team to represent your interests.

Happy Customers

  • Had a great experience getting my first home insurance with Daniela Lurato. She was quick, polite and professional. The broker works with a number of insurance companies and Daniela was able to get... read more

    Ryan L. Avatar
    Ryan L.
    11/28/2019
  • Iv been with this company over a year now and initially they saved me 200$ a month I referred alot of friends and family who also saved 100plus, iv also posted about them in 705trucks... read more

    foxdevil Avatar
    foxdevil
    11/28/2019
  • I talk sandy 2 to 3 time during my renewal and she is very polite and true professional. I really like it's dealings.

    Qasim R. Avatar
    Qasim R.
    11/27/2019
  • Quick response for quotations.

    Christopher M. Avatar
    Christopher M.
    11/27/2019
  • Sandi was very knowledgeable, pleasant and easy to deal with. If you're looking for insurance, please give her a call to get great service.

    Dorothy B. Avatar
    Dorothy B.
    11/25/2019
  • simply excellent

    Chintan S. Avatar
    Chintan S.
    11/23/2019
  • Alex made getting insurance much less complicated than I dreamed it would be! He is a very understanding and genuine person to talk to. 5 stars all the way!!!! Mitchell & Whale are very lucky... read more

    Zack B. Avatar
    Zack B.
    11/21/2019
  • Loved the professionalism Alex Hillhouse provided me while setting up my auto insurance.

    Sam O. Avatar
    Sam O.
    11/21/2019
  • Thanu provided efficient and excellent service for a somewhat unique situation when I was building a home.

    Finn A. Avatar
    Finn A.
    11/21/2019
  • Alex made getting insurance much less complicated than I dreamed it would be! He is a very understanding and genuine person to talk to. 5 stars all the way!!!! Mitchell & Whale are very lucky... read more

    Zack Brown Avatar
    Zack Brown
    11/20/2019
  • Service was prompt, professional, and attentive. Chris Park answered all my questions and my new insurance exceeds all my expectations. Not to mention the very good price I got with Mitchell and Whale. 100% will recommend.

    Matt W. Avatar
    Matt W.
    11/14/2019
  • Service was prompt, professional, and attentive.
    Chris Park answered all my questions and my new insurance exceeds all my expectations.
    Not to mention the very good price I got with Mitchell and Whale.
    100% will recommend.

    Matt Wassink Avatar
    Matt Wassink
    11/12/2019
  • Got quotes from several brokerages and they found me the best price quickly and efficiently. Service was fast, friendly and efficient. I would recommend especially if you are in a high risk insurance bracket.

    Nan W. Avatar
    Nan W.
    11/07/2019
  • Helpful customer service and great rates!

    Ryan D. Avatar
    Ryan D.
    11/07/2019
  • Thanu was great to deal with! Quick, efficient, to the point and showed that he really cared. Felt like I was in a true professionals care the entire time. M&W --this is a guy you... read more

    Sageev M. Avatar
    Sageev M.
    11/07/2019
  • Good service and expertise

    ALAN j. Avatar
    ALAN j.
    11/07/2019
  • Thanu was great to deal with! Quick, efficient, to the point and showed that he really cared. Felt like I was in a true professionals care the entire time. M&W --this is a guy you... read more

    Sageev Mathivanan Avatar
    Sageev Mathivanan
    11/06/2019
  • Got quotes from several brokerages and they found me the best price quickly and efficiently. Service was fast, friendly and efficient. I would recommend especially if you are in a high risk insurance bracket.

    Nan Wehbe Avatar
    Nan Wehbe
    11/01/2019
  • Cares about giving the best value to his clientele. Responsible services you can count on.

    P Avatar
    P
    10/31/2019
  • We recently moved here from another province. Getting insurance in Ontario was a bit overwhelming for us but Brad McAllister was patient and kind and worked hard to find us the best policy to suit... read more

    Tracelyn C. Avatar
    Tracelyn C.
    10/31/2019