Mitchell & Whale is an Ontario-based insurance brokerage that provides comprehensive coverage across Canada for drivers, property owners, families and businesses in the Greater Toronto area and all over the province. We are a family owned and operated business for over seventy years that has been growing by leaps and bounds in the past ten years under the leadership of Adam Mitchell, a young and dynamic entrepreneur whose sole focus has been in making insurance more accessible to our growing client base.
Accessible how? Many people these days shop online and buy insurance because of the price. They’re not excited about insurance the way we are, because they don’t know the value of what they’re getting, or how important it is to select the right coverage from the right insurer. It’s no one’s fault, as the insurance industry hasn’t communicated effectively how crucial that choice is. When something happens, and you need to make a claim, only to find out you don’t have the right coverage, and that you’ve been paying for something that doesn’t work the way it should. That should not happen. Ever.
At Mitchell & Whale, we take the guesswork out of insurance, and help you get the right coverage, at the best rate. So while you’ve been canvassing the web for the best deal, know that we deal with the top 45 insurance companies in Canada, (most brokers or companies you call will only deal with 4 or 5 companies), and can therefore offer highly competitive rates looking at almost the entire marketplace, while ensuring that the coverage you’re getting is the coverage you need every year.
It was in 1933 that Mitchell & Whale, then known as Harold Mitchell Insurance, sold its first policy. Harold started out selling life insurance in a tiny room on King St West, and then moved on to selling general insurance. In the fifties, Harold had moved the business to Don Mills, a brand new development, and would sell insurance door to door, wasting no opportunity to meet and greet potential customers. He was a great salesman, and in the pre-Internet era, you had to be outgoing and persuasive to make a living in insurance.
Harold was very proactive in the community, and was involved in founding a church, a tennis club and a YMCA. His sons Doug and Scott joined the business years later, working side by side with their father to learn the trade. Scott eventually married and moved to Whitby, taking a piece of the business with him and buying out Bev Whale’s brokerage.
Fast forward to ten years ago. A young and inexperienced Adam returns from the Caribbean, where he was kiteboarding for a living, to assist his ailing father, and takes over the reigns of this small local brokerage. In 2008, brokerages were just waking up to the potential of the web, and customers were discovering the power of the smart phone. In ten short years, the brokerage has experienced tremendous growth, ten fold in fact, by tapping into new technologies while remaining true to its heritage.
Can insurance be different? Better? We think so, and we work hard to make it so. So much so we’ve made it our Mission to make insurance not suck.
And the insurance industry is taking notice, naming Mitchell & Whale one of the top brokerages in Canada for five years in a row, a runner up for brokerage of the year three years in a row, and Adam the innovator of the year of 2016.
We believe the key to our success – and the way forward – is to be true to our customers and our team, and that means providing our customers with outstanding service and sound expert advice, and securing the best coverage the market has to offer.
To that extent, we offer a wealth of tools and information online, and we invest in recruiting and training the best brokers Ontario has to offer. We are a family business that feels like a family, and that prides itself on having and serving great customers like yourself. We’re glad you’ve come to us, and we make it our business to earn your business. All the technology in the world will never replace the trust you can build with your broker.
These guys are amazing. Jeff Logan helped me get the insurance I needed at a very good rate and was extremely quick to get everything processed and in place. Definitely recommend them if you're looking
Chris helped me put together an application for my car as I was in a difficult position. He was very understanding and quick to put it together that same evening. Ultimately, I did not end up going with him but I would definitely consider him and M&W if there's another opportunity.
Jeff Logan handled my shopping needs when my wife and I were looking for better insurance rates for our home and automobiles. I was happily impressed by his communications and the thoroughness Jeff put into finding us better rates with similar coverage. We're now saving over $100 per month!Jeff's after-sale support remained top notch. When I had a couple of questions regarding coverage, Jeff responded within minutes of my inquiry... read more
Alex made getting my own insurance for the first time amazingly simple. He was polite, friendly and had every answer to every question that I had!! He made the process of me getting off of my parents insurance so so so easy!!! Thanks again Alex for brig so great at what you Do!!
Jeff was great! Got me the best rate around! Highly recommend this brokerage!
excellent service. very professional and efficient everthing done within 1 day. Recommend Jeff Logan, he knows a lot things and can help you get the right policy. I'll Recommend their service to my friend and family base on my experience.
I usually don't like taking my time writing a review, but Jeff from Mitchell & Whale definitely deserves a good one. He offered me a great rate for my home & auto & motorcycle insurance all together and he answered all of my questions patiently. I would highly recommend him for all insurance needs.
My service recognition to M&W is 5⭐️⭐️⭐️⭐️⭐️, cause they were accurate in what I needed and faster with the my paperworks. I got a really good quote and information; I really recommend them in all kind of insurance, they are very knowledgeable. Way to go ! Jeff L.👍
My experience with Mitchell & Whale was fantastic! I never thought insurance could be so quick, easy and convenient. Jeff was great and very easy to deal with. Everything was able to be done online and was ready within literal minutes. They were also able to find me the best quote after having been disappointed with quite a few others that I looked into. Definitely recommend!
Jeff Logan is great! Fast efficient service. Great quote. Very knowledgeable. Very competitive prices.