About Us

About Us

Making insurance not suck – one customer at a time

Insurance Made Better

Right Broker

Mitchell & Whale is an Ontario-based insurance brokerage that provides comprehensive coverage across Canada for drivers, property owners, families and businesses in the Greater Toronto area and all over the province. We are a family owned and operated business for over seventy years that has been growing by leaps and bounds in the past ten years under the leadership of Adam Mitchell, a young and dynamic entrepreneur whose sole focus has been in making insurance more accessible to our growing client base.

Right Coverage

Accessible how? Many people these days shop online and buy insurance because of the price. They’re not excited about insurance the way we are, because they don’t know the value of what they’re getting, or how important it is to select the right coverage from the right insurer. It’s no one’s fault, as the insurance industry hasn’t communicated effectively how crucial that choice is. When something happens, and you need to make a claim, only to find out you don’t have the right coverage, and that you’ve been paying for something that doesn’t work the way it should. That should not happen. Ever.

Right Price

At Mitchell & Whale, we take the guesswork out of insurance, and help you get the right coverage, at the best rate. So while you’ve been canvassing the web for the best deal, know that we deal with the top 45 insurance companies in Canada, (most brokers or companies you call will only deal with 4 or 5 companies), and can therefore offer highly competitive rates looking at almost the entire marketplace, while ensuring that the coverage you’re getting is the coverage you need every year.

Insurance Brokers

A Tradition of Excellence

It was in 1933 that Mitchell & Whale, then known as Harold Mitchell Insurance, sold its first policy. Harold started out selling life insurance in a tiny room on King St West, and then moved on to selling general insurance. In the fifties, Harold had moved the business to Don Mills, a brand new development, and would sell insurance door to door, wasting no opportunity to meet and greet potential customers. He was a great salesman, and in the pre-Internet era, you had to be outgoing and persuasive to make a living in insurance.

Harold was very proactive in the community, and was involved in founding a church, a tennis club and a YMCA. His sons Doug and Scott joined the business years later, working side by side with their father to learn the trade. Scott eventually married and moved to Whitby, taking a piece of the business with him and buying out Bev Whale’s brokerage.

Fast forward to ten years ago. A young and inexperienced Adam returns from the Caribbean, where he was kiteboarding for a living, to assist his ailing father, and takes over the reigns of this small local brokerage. In 2008, brokerages were just waking up to the potential of the web, and customers were discovering the power of the smart phone. In ten short years, the brokerage has experienced tremendous growth, ten fold in fact, by tapping into new technologies while remaining true to its heritage.

We believe the key to our success
– and the way forward –
is to be true to our customers and our team

The Way Forward

Can insurance be different? Better? We think so, and we work hard to make it so. So much so we’ve made it our Mission to make insurance not suck.

And the insurance industry is taking notice, naming Mitchell & Whale one of the top brokerages in Canada for five years in a row, a runner up for brokerage of the year three years in a row, and Adam the innovator of the year of 2016.

We believe the key to our success – and the way forward – is to be true to our customers and our team, and that means providing our customers with outstanding service and sound expert advice, and securing the best coverage the market has to offer.

To that extent, we offer a wealth of tools and information online, and we invest in recruiting and training the best brokers Ontario has to offer. We are a family business that feels like a family, and that prides itself on having and serving great customers like yourself. We’re glad you’ve come to us, and we make it our business to earn your business. All the technology in the world will never replace the trust you can build with your broker.

What you can expect from Mitchell & Whale:

Five fun facts about Mitchell & Whale:

  1. Adam answers all your questions in his Ask Adam forum, as a commitment to make insurance less complicated for everyone #makeinsurancenotsuck;
  2. Mitchell & Whale has moved into some new digs that has a fully functional gym, basketball court, golf simulator, putting green, race track and much more as we care about our team and want them to be healthy and happy;
  3. Our brokers live and die by the mantra of making “insurance not suck”. Guess that says it all;
  4. Adam was part of a successful kiteboarding business for 5 years in North Carolina and the Caribbean before taking over the family business;
  5. After a gruelling day at work, the team likes to break out into impromptu nerf gun game. No injuries have been reported to date other than a whole lot of bruised egos.

What you can expect from Mitchell & Whale:

  • Access to more insurance companies than anywhere else in Canada;
  • Extended hours of operation: from 8 to 8 weekdays, 4 to 6 on Saturdays – and soon to be open on Sundays;
  • A reliable hand and a friendly ear to help mitigate your risks and manage your insurance;
  • Comprehensive coverage for all your insurance needs;
  • Competitive rates and an abundance of choice, from over forty reputable insurance companies;
  • Personal assistance from our team during the shopping and claims experience;
  • Peace-of-mind that you’ve picked a Canadian award winning team to represent your interests.

Happy Customers

  • Faith was exceptional. Was considerate and knowledgeable .... what more could you ask? Would recommend her as an insurance broker who would represent individuals to the nth degree.

    Sandy Cole Avatar
    Sandy Cole
    3/12/2020
  • I called for a quote for insurance for my motor cycle, Josh was informative and provide me with the best business value for my insurance needs. I called for assistance and was connected promptly,... read more

    Robert Yamashita Avatar
    Robert Yamashita
    3/11/2020
  • I spoke with Danielle. Seriously she was hands down the best Person to deal with. If you need good and inexpensive insurance there is no comparison, this is the place to call.

    Emily Mayfield Avatar
    Emily Mayfield
    3/11/2020
  • Faith Lewis was absolutely amazing in helping me get insursnce for my car. Very professional and made sure I was comfortable with all of my options before choosing a final quote that was best for me.

    Kyle B. Avatar
    Kyle B.
    3/10/2020
  • Had the pleasure of working with Nicole Schrader on a motorcycle insurance policy. She was very professional, answered all of my questions and got me an incredible rate.Thanks for your help Nicole!

    600 M. Avatar
    600 M.
    3/05/2020
  • Josh has been very patient and has always been in contact with me thanks

    Creg D. Avatar
    Creg D.
    3/03/2020
  • Great experience it feels like you part of the family and they got your back and this important ,as well as their really trying to get you the best deal out their and work... read more

    Arik G Avatar
    Arik G
    3/01/2020
  • Great experience it feels like you part of the family and they got your back and this important ,as well as their really trying to get you the best deal out their and work... read more

    Arik G. Avatar
    Arik G.
    3/01/2020
  • Thank you for excellent costumer service,it was the easiest and most pleasant experience to deal with M&WI will most definitely recommend M &W for all insurance need.

    Anneliese K. Avatar
    Anneliese K.
    2/29/2020
  • Prompt and personable, a good experience

    ian c. Avatar
    ian c.
    2/25/2020
  • I off the cuff went online looking for insurance and fell into a pot of gold. Josh called me the next day, asked a few questions and presto! I saved $300. It was a... read more

    Paul A. Avatar
    Paul A.
    2/24/2020
  • I had a problem with them, they corrected it right away and made amends, they actually do care for there customers! thank you Sandi Lavery for your help!

    Dave C. Avatar
    Dave C.
    2/17/2020
  • Excellent service

    Shawn O. Avatar
    Shawn O.
    2/14/2020
  • My lucky broker of nicole Schrader was the best broker ever she found me a great insurance rate gave me great advice and so friendly almost forgot I was shopping for car insurance. She deserves... read more

    s s. Avatar
    s s.
    2/13/2020
  • Very prompt and knowledgeable. Provides excellent advice.

    David B. Avatar
    David B.
    2/12/2020
  • My agent, Sandi Lavery, took the initiative to find a much more affordable and customized insurance policy for my vintage vehicle. By the same token, she also did the research to try to find a... read more

    nadina mackie jackson Avatar
    nadina mackie jackson
    2/07/2020
  • Very thorough and quick experience in renewing my car insurance.

    Peter W. Avatar
    Peter W.
    2/05/2020
  • I have been working with Meghan Spencer for my insurance needs, as they have recently changed. After shopping around with many companies, this has been the easiest and most pleasant experience. All my questions answered... read more

    South L. Avatar
    South L.
    1/19/2020
  • I am a new customer to this insurance company I had Chris Park to help me with everything I needed and asked for he was amazing I wish more people are like him when dealing... read more

    Ashley B. Avatar
    Ashley B.
    1/19/2020
  • real professional insurance company that doesn,t need your whole lifes history to be a customer

    Al F. Avatar
    Al F.
    1/19/2020