About Us

About Us

Making insurance not suck – one customer at a time

Insurance Made Better

Right Broker

Mitchell & Whale is an Ontario-based insurance brokerage that provides comprehensive coverage across Canada for drivers, property owners, families and businesses in the Greater Toronto area and all over the province. We are a family owned and operated business for over seventy years that has been growing by leaps and bounds in the past ten years under the leadership of Adam Mitchell, a young and dynamic entrepreneur whose sole focus has been in making insurance more accessible to our growing client base.

Right Coverage

Accessible how? Many people these days shop online and buy insurance because of the price. They’re not excited about insurance the way we are, because they don’t know the value of what they’re getting, or how important it is to select the right coverage from the right insurer. It’s no one’s fault, as the insurance industry hasn’t communicated effectively how crucial that choice is. When something happens, and you need to make a claim, only to find out you don’t have the right coverage, and that you’ve been paying for something that doesn’t work the way it should. That should not happen. Ever.

Right Price

At Mitchell & Whale, we take the guesswork out of insurance, and help you get the right coverage, at the best rate. So while you’ve been canvassing the web for the best deal, know that we deal with the top 45 insurance companies in Canada, (most brokers or companies you call will only deal with 4 or 5 companies), and can therefore offer highly competitive rates looking at almost the entire marketplace, while ensuring that the coverage you’re getting is the coverage you need every year.

Insurance Brokers

A Tradition of Excellence

It was in 1933 that Mitchell & Whale, then known as Harold Mitchell Insurance, sold its first policy. Harold started out selling life insurance in a tiny room on King St West, and then moved on to selling general insurance. In the fifties, Harold had moved the business to Don Mills, a brand new development, and would sell insurance door to door, wasting no opportunity to meet and greet potential customers. He was a great salesman, and in the pre-Internet era, you had to be outgoing and persuasive to make a living in insurance.

Harold was very proactive in the community, and was involved in founding a church, a tennis club and a YMCA. His sons Doug and Scott joined the business years later, working side by side with their father to learn the trade. Scott eventually married and moved to Whitby, taking a piece of the business with him and buying out Bev Whale’s brokerage.

Fast forward to ten years ago. A young and inexperienced Adam returns from the Caribbean, where he was kiteboarding for a living, to assist his ailing father, and takes over the reigns of this small local brokerage. In 2008, brokerages were just waking up to the potential of the web, and customers were discovering the power of the smart phone. In ten short years, the brokerage has experienced tremendous growth, ten fold in fact, by tapping into new technologies while remaining true to its heritage.

We believe the key to our success
– and the way forward –
is to be true to our customers and our team

The Way Forward

Can insurance be different? Better? We think so, and we work hard to make it so. So much so we’ve made it our Mission to make insurance not suck.

And the insurance industry is taking notice, naming Mitchell & Whale one of the top brokerages in Canada for five years in a row, a runner up for brokerage of the year three years in a row, and Adam the innovator of the year of 2016.

We believe the key to our success – and the way forward – is to be true to our customers and our team, and that means providing our customers with outstanding service and sound expert advice, and securing the best coverage the market has to offer.

To that extent, we offer a wealth of tools and information online, and we invest in recruiting and training the best brokers Ontario has to offer. We are a family business that feels like a family, and that prides itself on having and serving great customers like yourself. We’re glad you’ve come to us, and we make it our business to earn your business. All the technology in the world will never replace the trust you can build with your broker.

What you can expect from Mitchell & Whale:

Five fun facts about Mitchell & Whale:

  1. Adam answers all your questions in his Ask Adam forum, as a commitment to make insurance less complicated for everyone #makeinsurancenotsuck;
  2. Mitchell & Whale has moved into some new digs that has a fully functional gym, basketball court, golf simulator, putting green, race track and much more as we care about our team and want them to be healthy and happy;
  3. Our brokers live and die by the mantra of making “insurance not suck”. Guess that says it all;
  4. Adam was part of a successful kiteboarding business for 5 years in North Carolina and the Caribbean before taking over the family business;
  5. After a gruelling day at work, the team likes to break out into impromptu nerf gun game. No injuries have been reported to date other than a whole lot of bruised egos.

What you can expect from Mitchell & Whale:

  • Access to more insurance companies than anywhere else in Canada;
  • Extended hours of operation: from 8 to 8 weekdays, 4 to 6 on Saturdays – and soon to be open on Sundays;
  • A reliable hand and a friendly ear to help mitigate your risks and manage your insurance;
  • Comprehensive coverage for all your insurance needs;
  • Competitive rates and an abundance of choice, from over forty reputable insurance companies;
  • Personal assistance from our team during the shopping and claims experience;
  • Peace-of-mind that you’ve picked a Canadian award winning team to represent your interests.

Happy Customers

  • Morgan Roberts
    I have dealt with several insurance brokers over time. Morgan Roberts stand out far ahead. She is not only a professional but friendly, caring, and responsive. I highly recommend dealing with Mitchell and Whale...
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    Mohammed Asim Burney Avatar
    Mohammed Asim Burney
    11/06/2020
  • I am glad that I decided to contact M&W before I commit to another increase on my car insurance renewal. I received the best possible rate and Faith made that happen. She is a true... read more

    Hayedeh B. Nejad Avatar
    Hayedeh B. Nejad
    10/17/2020
  • I am thoroughly impressed with the service I have been provided by Mitchell & Whale .
    They have gone above and beyond any insurance company I've used in the past. In particular Angela Barrette, who...
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    Brooke S Avatar
    Brooke S
    10/09/2020
  • All of the above buttons get 5 stars. It was GREAT to work with Faith. So much better than my previous place that had me on hold for 2 hours at every call!

    Jason Held Avatar
    Jason Held
    10/06/2020
  • I've been using Mitchell & Whale Insurace for my broker's, and I'm going on my 2nd year with them! I've had the pleasure of dealing with both Sandi and Nicole and they did everything to... read more

    Kayla Trenholme Avatar
    Kayla Trenholme
    9/29/2020
  • I was rushing to get insurance so I could get my newly bought car on the road and M&W blew away all expectations I had! I was not hopeful seeing as it was already late... read more

    Stephanie Ribaric Avatar
    Stephanie Ribaric
    9/25/2020
  • Meghan and Kristen's service was fast and friendly and they took the time to go over things with me. I wish I'd known how easy dealing with insurance could be a long time ago!

    Erin S. Avatar
    Erin S.
    9/16/2020
  • Meghan and Kristen's service was fast and friendly and they took the time to go over things with me. I wish I'd known how easy dealing with insurance could be a long time ago!

    A Google User Avatar
    A Google User
    9/15/2020
  • Excellent Service!Christo Saliba helped me get a great deal on my Auto Insurance. Christo was very knowledgeable about the various packages being offered. He worked with me to obtain the best package for me. Christo... read more

    Curtis L. Avatar
    Curtis L.
    9/11/2020
  • Nicole went the extra mile. She found the right insurance provider, at the right price. 👍

    John H. Avatar
    John H.
    9/11/2020
  • Our broker agent Nicole did a great job of finding us a company that met our needs for auto and home insurance at a great price.She was personable and very knowledgeable when answering our questions... read more

    Richard B. Avatar
    Richard B.
    9/11/2020
  • Faith was an absolute professional angel that I was so lucky to have become involved with! THANK THANK THANK YOU FROM THE BOTTOM OF MY HEART

    dylan d. Avatar
    dylan d.
    9/11/2020
  • Dealing with Mitchell and whale insurance brokers (Tania) was a great experience , pleasure to talk with , finding the best solutions for my needs. I managed to save over 3000 dollars for a year... read more

    Elberta F. Avatar
    Elberta F.
    9/11/2020
  • Very personable, professional and knowledgeable.

    Craig W. Avatar
    Craig W.
    9/11/2020
  • I have been with Mitchell & Whale Insurance Brokers for over 40 years. They are very responsive and their follow up is outstanding. Emily Dixon and Samantha Stephens made it seamless for me... read more

    Wendy B. Avatar
    Wendy B.
    9/11/2020
  • My experience so far was pleasant and stress free. The staff i dealt with is knowledgeable and helpful. Thank you!!

    Barry F. Avatar
    Barry F.
    9/11/2020
  • I have been with Mitchell & Whale Insurance Brokers for over 40 years. They are very responsive and their follow up is outstanding. Emily Dixon and Samantha Stephens made it seamless for me... read more

    Wendy B Avatar
    Wendy B
    9/09/2020
  • Meghan and Kristen's service was fast and friendly and they took the time to go over things with me. I wish I'd known how easy dealing with insurance could be a long time ago!

    Erin Stafford Avatar
    Erin Stafford
    9/09/2020
  • My experience so far was pleasant and stress free. The staff i dealt with is knowledgeable and helpful. Thank you!!

    Barry Fry Avatar
    Barry Fry
    9/09/2020
  • Excellent Service!

    Christo Saliba helped me get a great deal on my Auto Insurance. Christo was very knowledgeable about the various packages being offered. He worked with me to obtain the best package for me.

    Christo was...
    read more

    Curtis Lezama Avatar
    Curtis Lezama
    9/08/2020