Mitchell & Whale is an Ontario-based insurance brokerage that provides comprehensive coverage across Canada for drivers, property owners, families and businesses in the Greater Toronto area and all over the province. We are a family owned and operated business for over seventy years that has been growing by leaps and bounds in the past ten years under the leadership of Adam Mitchell, a young and dynamic entrepreneur whose sole focus has been in making insurance more accessible to our growing client base.
Accessible how? Many people these days shop online and buy insurance because of the price. They’re not excited about insurance the way we are, because they don’t know the value of what they’re getting, or how important it is to select the right coverage from the right insurer. It’s no one’s fault, as the insurance industry hasn’t communicated effectively how crucial that choice is. When something happens, and you need to make a claim, only to find out you don’t have the right coverage, and that you’ve been paying for something that doesn’t work the way it should. That should not happen. Ever.
At Mitchell & Whale, we take the guesswork out of insurance, and help you get the right coverage, at the best rate. So while you’ve been canvassing the web for the best deal, know that we deal with the top 45 insurance companies in Canada, (most brokers or companies you call will only deal with 4 or 5 companies), and can therefore offer highly competitive rates looking at almost the entire marketplace, while ensuring that the coverage you’re getting is the coverage you need every year.
It was in 1933 that Mitchell & Whale, then known as Harold Mitchell Insurance, sold its first policy. Harold started out selling life insurance in a tiny room on King St West, and then moved on to selling general insurance. In the fifties, Harold had moved the business to Don Mills, a brand new development, and would sell insurance door to door, wasting no opportunity to meet and greet potential customers. He was a great salesman, and in the pre-Internet era, you had to be outgoing and persuasive to make a living in insurance.
Harold was very proactive in the community, and was involved in founding a church, a tennis club and a YMCA. His sons Doug and Scott joined the business years later, working side by side with their father to learn the trade. Scott eventually married and moved to Whitby, taking a piece of the business with him and buying out Bev Whale’s brokerage.
Fast forward to ten years ago. A young and inexperienced Adam returns from the Caribbean, where he was kiteboarding for a living, to assist his ailing father, and takes over the reigns of this small local brokerage. In 2008, brokerages were just waking up to the potential of the web, and customers were discovering the power of the smart phone. In ten short years, the brokerage has experienced tremendous growth, ten fold in fact, by tapping into new technologies while remaining true to its heritage.
Can insurance be different? Better? We think so, and we work hard to make it so. So much so we’ve made it our Mission to make insurance not suck.
And the insurance industry is taking notice, naming Mitchell & Whale one of the top brokerages in Canada for five years in a row, a runner up for brokerage of the year three years in a row, and Adam the innovator of the year of 2016.
We believe the key to our success – and the way forward – is to be true to our customers and our team, and that means providing our customers with outstanding service and sound expert advice, and securing the best coverage the market has to offer.
To that extent, we offer a wealth of tools and information online, and we invest in recruiting and training the best brokers Ontario has to offer. We are a family business that feels like a family, and that prides itself on having and serving great customers like yourself. We’re glad you’ve come to us, and we make it our business to earn your business. All the technology in the world will never replace the trust you can build with your broker.
Dealt with Nicole Schrader she was incredibly friendly, transparent, quick and clear. She helped me with a quote that I loved and more importantly provided a level of service that helped get insured just... read more
I called in Mitchell and Whale looking for a quote for motorcycle insurance. I spoke to Faith, who was amazingly knowledgeable, found me a great rate. She stuck with me even till 8:30pm or so... read more
My renewal specialist Lindsey Dewdney has been an absolute pleasure to work with! Not only does she have impeccable customer service skills, but she also goes out of her way to make sure you're getting... read more
I want to say that the only reason I don't give the full 5 stars is because of the cost of the insurance. I understand that insurance companies want to make it prohibitive for people... read more
Nothing but good things to say about this company! They do their absolute best to get you on the road asap and finding an affordable rate for your situation! My brokers name is Chris Park,... read more
I am a first time bike rider with an M1 and they insured me at a great rate where other insurance companies just straight up wouldn't bother. Very responsive, answered all my questions and helped... read more
Had a pleasure dealing with Christo Saliba. I was calling around looking for M1 insurance quotes when I was directed to him. Within an afternoon I was not only able to find the best rate,... read more
Called at 230 to inquire about getting insurance for my RHD car, was able to setup my new policy in about 15 minutes and found a rate that was 1/3 of the price that I... read more
I searched around for a few different insurance companies and Mitchell & Whale just completely exceeded my expectations. My broker Alex Hillhouse was so transparent, genuine, and helpful. He responded to all my questions... read more
These guys are just fantastic, they quite literally helped me out when no one else would. All the while making an insurance quote a truly pleasant process. These guys will be my first call in... read more
My wife and I where shopping for better service and more competitive rates for our home auto and camper insurance. Faith Lewis in personal line sales at Mitchell & Whale Insurance Brokers... read more
Nicole Schrader was so easy to work with and quick. She got me the best rates possible and no one else could match it. I would highly recommend using her as she is fantastic to... read more
I called for a quote for insurance for my motor cycle, Josh was informative and provide me with the best business value for my insurance needs. I called for assistance and was connected promptly,... read more
Daniela Lurato went above and beyond to clarify all the questions and help me with concerns I had and gave me an auto insurance quote that was too good to pass up. She was patient,... read more
Hi, we called for a quote on our home and auto insurance. I had the pleasure of talking to Jeff Logan who was very informative and pleasant. He responded quickly with a great... read more