About Us

About Us

Making insurance not suck – one customer at a time

Insurance Made Better

Right Broker

Mitchell & Whale is an Ontario-based insurance brokerage that provides comprehensive coverage across Canada for drivers, property owners, families and businesses in the Greater Toronto area and all over the province. We are a family owned and operated business for over seventy years that has been growing by leaps and bounds in the past ten years under the leadership of Adam Mitchell, a young and dynamic entrepreneur whose sole focus has been in making insurance more accessible to our growing client base.

Right Coverage

Accessible how? Many people these days shop online and buy insurance because of the price. They’re not excited about insurance the way we are, because they don’t know the value of what they’re getting, or how important it is to select the right coverage from the right insurer. It’s no one’s fault, as the insurance industry hasn’t communicated effectively how crucial that choice is. When something happens, and you need to make a claim, only to find out you don’t have the right coverage, and that you’ve been paying for something that doesn’t work the way it should. That should not happen. Ever.

Right Price

At Mitchell & Whale, we take the guesswork out of insurance, and help you get the right coverage, at the best rate. So while you’ve been canvassing the web for the best deal, know that we deal with the top 45 insurance companies in Canada, (most brokers or companies you call will only deal with 4 or 5 companies), and can therefore offer highly competitive rates looking at almost the entire marketplace, while ensuring that the coverage you’re getting is the coverage you need every year.

Insurance Brokers

A Tradition of Excellence

It was in 1933 that Mitchell & Whale, then known as Harold Mitchell Insurance, sold its first policy. Harold started out selling life insurance in a tiny room on King St West, and then moved on to selling general insurance. In the fifties, Harold had moved the business to Don Mills, a brand new development, and would sell insurance door to door, wasting no opportunity to meet and greet potential customers. He was a great salesman, and in the pre-Internet era, you had to be outgoing and persuasive to make a living in insurance.

Harold was very proactive in the community, and was involved in founding a church, a tennis club and a YMCA. His sons Doug and Scott joined the business years later, working side by side with their father to learn the trade. Scott eventually married and moved to Whitby, taking a piece of the business with him and buying out Bev Whale’s brokerage.

Fast forward to ten years ago. A young and inexperienced Adam returns from the Caribbean, where he was kiteboarding for a living, to assist his ailing father, and takes over the reigns of this small local brokerage. In 2008, brokerages were just waking up to the potential of the web, and customers were discovering the power of the smart phone. In ten short years, the brokerage has experienced tremendous growth, ten fold in fact, by tapping into new technologies while remaining true to its heritage.

We believe the key to our success
– and the way forward –
is to be true to our customers and our team

The Way Forward

Can insurance be different? Better? We think so, and we work hard to make it so. So much so we’ve made it our Mission to make insurance not suck.

And the insurance industry is taking notice, naming Mitchell & Whale one of the top brokerages in Canada for five years in a row, a runner up for brokerage of the year three years in a row, and Adam the innovator of the year of 2016.

We believe the key to our success – and the way forward – is to be true to our customers and our team, and that means providing our customers with outstanding service and sound expert advice, and securing the best coverage the market has to offer.

To that extent, we offer a wealth of tools and information online, and we invest in recruiting and training the best brokers Ontario has to offer. We are a family business that feels like a family, and that prides itself on having and serving great customers like yourself. We’re glad you’ve come to us, and we make it our business to earn your business. All the technology in the world will never replace the trust you can build with your broker.

What you can expect from Mitchell & Whale:

Five fun facts about Mitchell & Whale:

  1. Adam answers all your questions in his Ask Adam forum, as a commitment to make insurance less complicated for everyone #makeinsurancenotsuck;
  2. Mitchell & Whale has moved into some new digs that has a fully functional gym, basketball court, golf simulator, putting green, race track and much more as we care about our team and want them to be healthy and happy;
  3. Our brokers live and die by the mantra of making “insurance not suck”. Guess that says it all;
  4. Adam was part of a successful kiteboarding business for 5 years in North Carolina and the Caribbean before taking over the family business;
  5. After a gruelling day at work, the team likes to break out into impromptu nerf gun game. No injuries have been reported to date other than a whole lot of bruised egos.

What you can expect from Mitchell & Whale:

  • Access to more insurance companies than anywhere else in Canada;
  • Extended hours of operation: from 8 to 8 weekdays, 4 to 6 on Saturdays – and soon to be open on Sundays;
  • A reliable hand and a friendly ear to help mitigate your risks and manage your insurance;
  • Comprehensive coverage for all your insurance needs;
  • Competitive rates and an abundance of choice, from over forty reputable insurance companies;
  • Personal assistance from our team during the shopping and claims experience;
  • Peace-of-mind that you’ve picked a Canadian award winning team to represent your interests.

Happy Customers

  • Amanda was absolutely amazing to deal with , she really came through for me with my new motorcycle. I was treated better then earlier that day from my broker of 3 years. So disappointing when... read more

    Kemist_EH David Urban Avatar
    Kemist_EH David Urban
  • I had the pleasure of dealing with Meghan for my auto insurance needs. She was very attentive and listened to my requirements and was able to recommend a policy that provided the highest value. She... read more

    Nabeel Syed Avatar
    Nabeel Syed
  • I would recommend “Mitchell and whale” insurance brokers to everyone! Christo Saliba was my broker and trust me... it was my first time dealing with a broker, and the experience was phenomenal! 👌. When you... read more

    Josh1 Avatar
  • Tania and emilly amazing

    Nina J. Avatar
    Nina J.
  • Hands down the best insurance around right now. Alex at M&W has taken care of me and plenty of people I know, the service is phenomenal. If you are looking for insurance your in the... read more

    Talha C. Avatar
    Talha C.
  • I've worked with Daniela and Andrea. These ladies are on the ball!! Reply promptly. They know their stuff and help navigate through the application process. Very kind, and knowledgeable. A pleasure to work... read more

    Teri K. Avatar
    Teri K.
  • Mitchell & Whale Wonderful brokers ! Angela Barrette has been Awesome and Professional and a pleasure to deal with ! She tried very hard to find the best possible coverage for me and my... read more

    adel f. Avatar
    adel f.
  • I’ve had pretty terrible experience with brokers in the past and was extremely sceptical to choose this company however Christo Saliba was incredible. He was nothing short of professional and made the entire process go... read more

    joe L. Avatar
    joe L.
  • I've been dealing with Meghan Spencer this morning in order to set up my insurance for my Van and she's been nothing but delight, and made my experience an extremely easy process. Everyone should be... read more

    Blake P. Avatar
    Blake P.
  • They understood our needs and sold us what we wanted. We did not feel any pressure and they spoke to us in in a way we could understand (cut the insurance lingo). It... read more

    D B. Avatar
    D B.
  • Amazing staff Alex and Kristen got me the best quote quick and efficient. Highly recommended!!

    Tu M. Avatar
    Tu M.
  • Alex Hillhouse really helped our family insurance needs to be met and searching for the insurance company which suits our business.We would like to appreciate his efforts to help us out of the insurance Products.We... read more

    gang k. Avatar
    gang k.
  • Morgan RobertsI have dealt with several insurance brokers over time. Morgan Roberts stand out far ahead. She is not only a professional but friendly, caring, and responsive. I highly recommend dealing with Mitchell and Whale... read more

    Mohammed A. Avatar
    Mohammed A.
  • Very experienced and gave me the best deal for my money. Helped me get the best deals and highly knowledgeable. Happy friendly staff. They care about their clients. Would highly recommend them to my friends.

    aletta s. Avatar
    aletta s.
  • A very professional team!

    Evgeny K. Avatar
    Evgeny K.
  • Morgan Roberts
    I have dealt with several insurance brokers over time. Morgan Roberts stand out far ahead. She is not only a professional but friendly, caring, and responsive. I highly recommend dealing with Mitchell and Whale...
    read more

    Mohammed Asim Burney Avatar
    Mohammed Asim Burney
  • Josh was very knowledgeable in helping me choose my first insurance and he got me a really competitive deal

    Rahul V. Avatar
    Rahul V.
  • Meghan Spencer was great. She got me a better rate on my auto renewal and was personable and thorough. I highly recommend.

    Kevin J. Avatar
    Kevin J.
  • Had a great experience with Daniela Iurato - helpful and efficient!

    Nicole A. Avatar
    Nicole A.
  • Very helpful, informative & quick! Amazing brokers.

    Ben M. Avatar
    Ben M.