About Us

About Us

Making insurance not suck – one customer at a time

Insurance Made Better

Right Broker

Mitchell & Whale is an Ontario-based insurance brokerage that provides comprehensive coverage across Canada for drivers, property owners, families and businesses in the Greater Toronto area and all over the province. We are a family owned and operated business for over seventy years that has been growing by leaps and bounds in the past ten years under the leadership of Adam Mitchell, a young and dynamic entrepreneur whose sole focus has been in making insurance more accessible to our growing client base.

Right Coverage

Accessible how? Many people these days shop online and buy insurance because of the price. They’re not excited about insurance the way we are, because they don’t know the value of what they’re getting, or how important it is to select the right coverage from the right insurer. It’s no one’s fault, as the insurance industry hasn’t communicated effectively how crucial that choice is. When something happens, and you need to make a claim, only to find out you don’t have the right coverage, and that you’ve been paying for something that doesn’t work the way it should. That should not happen. Ever.

Right Price

At Mitchell & Whale, we take the guesswork out of insurance, and help you get the right coverage, at the best rate. So while you’ve been canvassing the web for the best deal, know that we deal with the top 45 insurance companies in Canada, (most brokers or companies you call will only deal with 4 or 5 companies), and can therefore offer highly competitive rates looking at almost the entire marketplace, while ensuring that the coverage you’re getting is the coverage you need every year.

Insurance Brokers

A Tradition of Excellence

It was in 1933 that Mitchell & Whale, then known as Harold Mitchell Insurance, sold its first policy. Harold started out selling life insurance in a tiny room on King St West, and then moved on to selling general insurance. In the fifties, Harold had moved the business to Don Mills, a brand new development, and would sell insurance door to door, wasting no opportunity to meet and greet potential customers. He was a great salesman, and in the pre-Internet era, you had to be outgoing and persuasive to make a living in insurance.

Harold was very proactive in the community, and was involved in founding a church, a tennis club and a YMCA. His sons Doug and Scott joined the business years later, working side by side with their father to learn the trade. Scott eventually married and moved to Whitby, taking a piece of the business with him and buying out Bev Whale’s brokerage.

Fast forward to ten years ago. A young and inexperienced Adam returns from the Caribbean, where he was kiteboarding for a living, to assist his ailing father, and takes over the reigns of this small local brokerage. In 2008, brokerages were just waking up to the potential of the web, and customers were discovering the power of the smart phone. In ten short years, the brokerage has experienced tremendous growth, ten fold in fact, by tapping into new technologies while remaining true to its heritage.

We believe the key to our success
– and the way forward –
is to be true to our customers and our team

The Way Forward

Can insurance be different? Better? We think so, and we work hard to make it so. So much so we’ve made it our Mission to make insurance not suck.

And the insurance industry is taking notice, naming Mitchell & Whale one of the top brokerages in Canada for five years in a row, a runner up for brokerage of the year three years in a row, and Adam the innovator of the year of 2016.

We believe the key to our success – and the way forward – is to be true to our customers and our team, and that means providing our customers with outstanding service and sound expert advice, and securing the best coverage the market has to offer.

To that extent, we offer a wealth of tools and information online, and we invest in recruiting and training the best brokers Ontario has to offer. We are a family business that feels like a family, and that prides itself on having and serving great customers like yourself. We’re glad you’ve come to us, and we make it our business to earn your business. All the technology in the world will never replace the trust you can build with your broker.

What you can expect from Mitchell & Whale:

Five fun facts about Mitchell & Whale:

  1. Adam answers all your questions in his Ask Adam forum, as a commitment to make insurance less complicated for everyone #makeinsurancenotsuck;
  2. Mitchell & Whale has moved into some new digs that has a fully functional gym, basketball court, golf simulator, putting green, race track and much more as we care about our team and want them to be healthy and happy;
  3. Our brokers live and die by the mantra of making “insurance not suck”. Guess that says it all;
  4. Adam was part of a successful kiteboarding business for 5 years in North Carolina and the Caribbean before taking over the family business;
  5. After a gruelling day at work, the team likes to break out into impromptu nerf gun game. No injuries have been reported to date other than a whole lot of bruised egos.

What you can expect from Mitchell & Whale:

  • Access to more insurance companies than anywhere else in Canada;
  • Extended hours of operation: from 8 to 8 weekdays, 4 to 6 on Saturdays – and soon to be open on Sundays;
  • A reliable hand and a friendly ear to help mitigate your risks and manage your insurance;
  • Comprehensive coverage for all your insurance needs;
  • Competitive rates and an abundance of choice, from over forty reputable insurance companies;
  • Personal assistance from our team during the shopping and claims experience;
  • Peace-of-mind that you’ve picked a Canadian award winning team to represent your interests.

Happy Customers

  • Dealt with Nicole Schrader she was incredibly friendly, transparent, quick and clear. She helped me with a quote that I loved and more importantly provided a level of service that helped get insured just... read more

    Jaiden McBride Avatar
    Jaiden McBride
    7/10/2020
  • I called in Mitchell and Whale looking for a quote for motorcycle insurance. I spoke to Faith, who was amazingly knowledgeable, found me a great rate. She stuck with me even till 8:30pm or so... read more

    Doug Brown Avatar
    Doug Brown
    7/04/2020
  • My renewal specialist Lindsey Dewdney has been an absolute pleasure to work with! Not only does she have impeccable customer service skills, but she also goes out of her way to make sure you're getting... read more

    Samantha Hoskin Avatar
    Samantha Hoskin
    7/03/2020
  • I want to say that the only reason I don't give the full 5 stars is because of the cost of the insurance. I understand that insurance companies want to make it prohibitive for people... read more

    Corey Burnett Avatar
    Corey Burnett
    7/01/2020
  • Nothing but good things to say about this company! They do their absolute best to get you on the road asap and finding an affordable rate for your situation! My brokers name is Chris Park,... read more

    Duder Lawl Avatar
    Duder Lawl
    6/30/2020
  • I am a first time bike rider with an M1 and they insured me at a great rate where other insurance companies just straight up wouldn't bother. Very responsive, answered all my questions and helped... read more

    Bring me Peter pan Avatar
    Bring me Peter pan
    6/30/2020
  • Had a pleasure dealing with Christo Saliba. I was calling around looking for M1 insurance quotes when I was directed to him. Within an afternoon I was not only able to find the best rate,... read more

    kevin hajdu Avatar
    kevin hajdu
    6/26/2020
  • I love dealing with this company. Everyone is super helpful and makes dealing with insurance simple and easy! Highly recommend

    Barb Vowles Avatar
    Barb Vowles
    6/25/2020
  • Called at 230 to inquire about getting insurance for my RHD car, was able to setup my new policy in about 15 minutes and found a rate that was 1/3 of the price that I... read more

    Thomas Crawford Avatar
    Thomas Crawford
    6/22/2020
  • Was looking at insuring my new Adventure bike. Like Jeff's service and attention to detail so much I ended up bring over my car and tenant's insurance too. A++ would recommend.

    Alex V Avatar
    Alex V
    6/16/2020
  • Alex review

    I searched around for a few different insurance companies and Mitchell & Whale just completely exceeded my expectations. My broker Alex Hillhouse was so transparent, genuine, and helpful. He responded to all my questions...
    read more

    Alyssa Noel Avatar
    Alyssa Noel
    6/12/2020
  • These guys are just fantastic, they quite literally helped me out when no one else would. All the while making an insurance quote a truly pleasant process. These guys will be my first call in... read more

    J D Avatar
    J D
    5/29/2020
  • Faith review

    My wife and I where shopping for better service and more competitive rates for our home auto and camper insurance. Faith Lewis in personal line sales at Mitchell & Whale Insurance Brokers...
    read more

    Deniz Benjamin Avatar
    Deniz Benjamin
    5/29/2020
  • Nicole Schrader was so easy to work with and quick. She got me the best rates possible and no one else could match it. I would highly recommend using her as she is fantastic to... read more

    Anosan Kugathas Avatar
    Anosan Kugathas
    5/20/2020
  • Josh was very professional and pleasant to deal with. He found me an excellent price on my motorcycle insurance. Probably the best experience I've had with a broker in over 40 years!

    Richard Mardell Avatar
    Richard Mardell
    5/08/2020
  • Faith was exceptional. Was considerate and knowledgeable .... what more could you ask? Would recommend her as an insurance broker who would represent individuals to the nth degree.

    Sandy C. Avatar
    Sandy C.
    4/11/2020
  • I called for a quote for insurance for my motor cycle, Josh was informative and provide me with the best business value for my insurance needs. I called for assistance and was connected promptly,... read more

    Robert Y. Avatar
    Robert Y.
    4/11/2020
  • Daniela Lurato went above and beyond to clarify all the questions and help me with concerns I had and gave me an auto insurance quote that was too good to pass up. She was patient,... read more

    Frank Rotundo Avatar
    Frank Rotundo
    4/08/2020
  • Hi, we called for a quote on our home and auto insurance. I had the pleasure of talking to Jeff Logan who was very informative and pleasant. He responded quickly with a great... read more

    Laurie Nightingale Avatar
    Laurie Nightingale
    4/02/2020
  • Faith was exceptional. Was considerate and knowledgeable .... what more could you ask? Would recommend her as an insurance broker who would represent individuals to the nth degree.

    Sandy Cole Avatar
    Sandy Cole
    3/12/2020