TruShield Insurance

TruShield Insurance

TruShield Insurance is Canada’s first direct-to-consumer small business insurance provider, and is a subsidiary of Northbridge Financial Corporation.

TruShield Insurance
Founded 2014
Headquarters Toronto, Ontario
Employees* 1,300
Insurance Products** Business Insurance
Provinces Licensed AB, BC, MB, NB, NL, NWT, NS, NU, ON, PEI, SK, YT
*Employed by Northbridge Financial Corporation.
**Insurance coverage and availability may vary by province. Speak with your broker for details.

Company Overview

TruShield’s small businesses coverage ranges from general liability to small business group benefits and more. The company also offers personal coverage for home, auto, and travel. Customers of TruShield Insurance have come to expect:

  • Coverage that fits various types of small businesses in many industries
  • Small business coverage that’s customizable
  • Small business insurance and basic personal insurance from the same company

TruShield serves as Northbridge Financial’s direct insurance solution for small business coverage. Northbridge’s other subsidiaries offer products for the owners of small businesses; however, TruShield Insurance specializes in small business insurance.


Advantages of TruShield Insurance

TruShield is committed to solving problems that small business owners face, so their coverage can be a good fit for entrepreneurs with smaller operations. TruShield offers customizable plans that allow small business owners to protect what they need to without purchasing coverage that they don’t.

Some of the advantages of TruShield Insurance include:

  • Business and personal: TruShield gives small business owners the opportunity to obtain business and personal coverage in one place, making it easier to manage policies and claims.
  • Customizable business policies: No two small businesses are the same, which is why it’s important to be able to buy risks protections that cover a specific aspect of a small business’s operations and disregard those that the small business owner doesn’t need.
  • Resources for business owners: TruShield offers an extensive list of resources and information for first-time entrepreneurs that might be intimidated by the prospect of buying insurance. This helps position TruShield Insurance as a liaison between business owners and their insurance company, more than simply an insurer.

TruShield Insurance Products

TruShield Insurance offers a wide selection of small business insurance coverage options, as well as personal insurance products such as home, auto, and travel coverage.

Small Business Insurance

Small business owners have the options to bundle coverage by choosing from the following categories:

Home-based businesses

TruShield’s home business insurance covers risks not covered under a standard home insurance policy, such as:

  • Work computer and laptop
  • Expensive business equipment
  • General liability
  • Business interruption
  • Inventory
  • Visitor slip and fall
  • Legal expenses

Other Coverage Options

In addition to home-based businesses, TruShield provides suggested packages for the following industries:

  • Contractors
  • Professional services
  • Retail shop owners

These plans include:

  • Commercial property insurance
  • General liability coverage
  • Business interruption income
  • Commercial auto insurance

TruShield also offers group benefits for small businesses with more employees and the opportunity to combine coverages for savings.

Personal Insurance

TruShield’s personal insurance options include home, auto, and travel coverage.

Home Insurance

TruShield’s home insurance covers standard risks as well as the following discounts:

  • Discounts for smoke and theft alarm systems
  • Discounts for bundling TruShield’s home and auto
  • Access to credit score discounts

Auto Insurance

TruShield Insurance offers standard auto insurance benefits with the following additional options:

  • Waivers of Depreciation
  • Accident Forgiveness
  • Roadside Assistance

Additionally, the company offers the following car insurance discounts:

  • Discounts for multiple vehicles on the same policy
  • Discounts for going multiple years without an at-fault accident
  • Discounts for graduation from a G to a G2 license for drivers under 25

Travel Insurance

TruShield’s travel insurance includes the standard benefits of a travel policy like emergency medical coverage, trip cancellation, trip interruption and delay, and baggage loss or damage, plus the following:

  • If the policyholder needs medical care in a foreign country, insurance will supplement care that their government healthcare won’t cover.
  • No limits to where a policyholder can travel
Get a Quote Now

Need Business Insurance?

For a quote on business insurance in Ontario, give our brokers a call at Mitchell & Whale: Speak with a broker today: 1-800-731-2228

TruShield Insurance
Head Office:
105 Adelaide St. West, Toronto, Ontario M5H 1P9, Canada
Toll-free: 1-844-429-9480

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