Optimum General Insurance is a Canadian Insurance company offering a variety of home, auto, farm, and business coverage options to customers in Alberta, Manitoba, Saskatchewan, Ontario, Quebec, and British Columbia.
|Employees in Canada||~200|
|Canadian Mkt. Share**||0.27% (2019)|
|Insurance Products||Residential Insurance, Auto Insurance, Business Insurance, & Farm Insurance|
|Provinces Licensed||AB, BC, MB, ON, QC, SK|
|*As Gilles Blondeau & Compagnie
** Of all private P&C in Canada by net premiums written, excluding life and purely A&S companies.
Optimum General Inc. is a subsidiary of The Optimum Group, having been established to underwrite property and casualty insurance in 1988 when The Optimum Group consolidated the insurance providers it had acquired since 1976 under one, centralized.
Today, Optimum General Insurance offers home, farm, commercial, and auto insurance in five Canadian provinces, although not every coverage area is available in each province. The reason for this is the fact that Optimum General is not a single dedicated insurer — it’s an amalgamation of smaller companies operating in smaller geographic areas, acquired separately by The Optimum Group over time.
Customers can generally expect the following when they purchase protection from Optimum Insurance:
Optimum General claims to have a massive distribution network consisting of over 600 independent brokers serving more than 1100 locations across five provinces. This makes it easy for customers to find the Optimum coverage that works for them with the company having to invest heavily in customer outreach.
Optimum General Insurance positions itself as a “modern” insurer, offering sets of coverage that fit the needs of Canadians in the Alberta, Manitoba, Saskatchewan, Ontario, Quebec, and British Columbia. Customers enjoy the following benefits of buying coverage from Optimum:
Optimum General Inc. offers farm, business, home, and auto coverage. As mentioned, not every Optimum product is offered in every province. We’ll specify the areas in which customers have access to each coverage area, but it’s important to note: just because a type of coverage is available in a certain province doesn’t mean individual product offerings are the same across different geographic areas.
Home insurance is available in all five provinces served by Optimum Insurance, but individual coverage areas vary between provinces.
Standard homeowners insurance is available, offering protection of a home, a property, and all possessions on the premises. When purchasing a home policy, new customers are able to choose between Silver protection, which is minimal coverage — named perils for the dwelling and personal possessions — up to Gold and Platinum, to Optimum, which is maximum coverage that includes all risk for everything covered.
Discounts are available for policyholders who meet certain requirements, including the following:
Other residential coverage options include:
Optimum also offers add-ons, which it calls “added values”:
Optimum offers auto insurance to customers in Quebec, Ontario, and Alberta, but coverage is in Alberta is limited to the most basic products listed: private auto, commercial auto, and motorcycle, while the more specialized coverage areas apply to Quebec, Ontario, or both.
Standard car and truck insurance coverage is available, with an optional accident forgiveness endorsement. Customers can also get several discounts if they’re eligible:
Other auto insurance coverage includes the following:
Commercial insurance is available in all five provinces and is one of Optimum General’s most expansive product areas. Featuring “OptiPak” coverage for a variety of different industries — coverage specially designed and packaged for certain types of businesses — Optimum allows business owners to pick and choose the exact protections they want to include in a comprehensive insurance configuration. Some of these options include:
Farm coverage is only available to Optimum customers in Quebec. Farm coverage includes the following:
Farm coverage offered by Optimum Insurance can also be paired with a set of Added Values, including: