Belairdirect is the direct arm of Intact Financial, and specializes in affordable auto insurance, but it also carries other personal lines such as home and auto coverage. Since being founded in 1955, belairdirect has been able to attract customers from all over Ontario thanks to benefits such as:

Belairdirect

Founded1955
HeadquartersAnjou, Quebec
Employees1,600+ (2023)
Products in CanadaAuto, Motorcycle, Recreational Vehicle, & Home Insurance
Provinces LicensedAB, BC, NB, NL, NS, ON, PEI, QC

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Company Overview

  • A strong balance between the benefits of decades of experience and the use of modern technology
  • Being a low-cost insurance provider that focuses on developing comprehensive solutions for each client
  • Having a website that acts as a strong resource for clients to get information and take action on their account
  • A history of accomplishments such as an award-winning call center and being recognized as the first Canadian insurance company to offer interactive services online

The focus at belairdirect is on home and auto insurance for personal lines customers. The company underwrites its own policies along with help from the Nordic Insurance Company of Canada. The customer service at belairdirect is enhanced by the fact that all of its call center personnel are licensed insurance agents, and the company works through a large network of professional brokers.


Belairdirect Advantages

The insurance experts at belairdirect have spent the company’s history innovating the insurance industry and finding new ways to improve customer service. The company also has a history of being recognized for its excellent human resources practices, which helps with the level of customer service that much more. Customers continue to seek out coverage from belairdirect because of significant benefits such as:

  • Technological Innovations – The belairdirect website was launched in 1995, and the company started offering the country’s first interactive online insurance transactions in 1997. The company has become known for its strong sense of innovation and its insistence that customers have online access to every aspect of account management.
  • Dedication to Solutions – Belairdirect enjoys earning business through hard work and developing innovative insurance solutions. Along with its vast network of brokers, the underwriters at belairdirect are more interested in creating viable insurance coverage options for clients as opposed to trying to put together a flashy sales presentation.
  • The Rely Network – There are insurance companies that have preferred repair contractors for auto insurance, but the belairdirect offers a large network of auto and home repair experts for customers to choose from. The Rely Network is a direct result of the company’s policy of offering as many resources for its customers as possible. Contractors and repair shops that are part of the Rely Network are held to higher standards that include making belairdirect policy holders priority customers.

Belairdirect’s Insurance Products

Throughout its history, belairdirect has been careful to focus on the insurance products that are its strengths. Because the company prefers to develop a smaller group of strong coverage options, customers find that they can get customized solutions that fit their every need.

Belairdirect Auto Insurance

The strength of the belairdirect line of insurance products is its car insurance coverage. The company has standard coverage that comes with every policy, options to enhance your protection, and discounts to help lower the cost of your car insurance. In addition to standard coverage such as Liability, Accident Benefits, DC-PD, and Uninsured Automobile Coverage, belairdirect offers extended coverage, including:

  • The Autocomfort package that adds roadside assistance and rental car expenses to your standard coverage
  • Accident Forgiveness that stabilizes your insurance premiums and offers roadside assistance
  • Collision repair coverage
  • Comprehensive coverage that protects your vehicle from theft, vandalism, and other property damage issues

To save money on premiums, the company offers its belairdirect program which rewards drivers for having consistently good driving habits.

Belairdirect Auto Insurance Rate Changes, 2010 – Present (What’s this?)

Belairdirect Rate Changes vs. Avg Rate Changes For Ontario Market

Seasonal Vehicle Insurance

Belairdirect offers insurance coverage for seasonal vehicles such as:

  • Snowmobiles
  • ATVs
  • Fifth wheels
  • Travel trailers

Belairdirect Home Insurance

Ontario homeowners have several coverage options to choose from with belairdirect. The company offers insurance for homeowners, condo renters and owners, and tenants. Belairdirect’s enhanced home insurance coverage includes:

  • Home insurance claim forgiveness that rewards customers for limiting the number of claims they make
  • Earthquake coverage

Get a Quote on Auto Insurance

Get a Quote now

Let Us do the comparison shopping for your insurance – with quotes from 40+ insurers in Ontario rnSpeak with a broker today: 1-800-731-2228


Yelp Reviews

belairdirect
1.2
Based on 90 Reviews
Lou C.
Lou C.
2024-03-26 09:12:29
Worst insurance company in Canada. I have receipts for over $5000 put into my truck this year and someone else hit me and they offer me $2000.
Heather H.
Heather H.
2024-03-21 12:30:24
I had an accident in a snowstorm a transport put me off the road and the police officer put in his report that the enterprise rental had very bad tires....
Sayed L.
Sayed L.
2024-03-19 13:57:26
0 star rating. I have currently been on hold for 42 mins without speaking to a rep. I have been a customer for over 20 years..,, clean record zero claims ....
Ed H.
Ed H.
2024-03-17 10:30:21
I talked to the customer service for over an hour. they would not transfer me to anyone that could explain how if I am tracking over 90+% that I only get a...
Ed H.
Ed H.
2024-03-13 13:51:21
They were transparent in the discount for their automerit program before. They told you the % now it is just neutral, negative or good. Even in the...
Carreras L.
Carreras L.
2024-03-07 15:07:20
I was very disappointed at Belairdirect. I was scheduled to the repair shop for estimate. I thought I can drop off my car and take the rental. So the staff...
Lea A.
Lea A.
2024-03-06 07:49:37
dont bother with the online service they can't help you with anything, and when you call service was extremely rude. they send you mail with specific dates...
Nayomi F.
Nayomi F.
2024-02-13 11:47:29
My whole family has home and auto insurance with belairdirect. The rudest and worst customer service Ive experienced. The person I spoke to on the phone...
A.E. A.
A.E. A.
2024-01-15 11:29:39
MUSICIANS AND AMATEUR PHOTOGRAPHERS ALERT - RED FLAG! Worst insurance company in Canada; I have never seen such an incompetent company in this country. They...
Mavis A.
Mavis A.
2023-12-29 04:38:04
Very bad service recieved for my total loss claim. I was put out of my rental barely two weeks in, while they were yet to even send my settlement cheque....
Sam R.
Sam R.
2023-12-19 08:16:52
I've never had to make a claim before and Belairdirect has been nothing but trouble, between taking an extra week to grab my car from one yard only to drop...
George W.
George W.
2023-11-23 15:52:17
Simply abysmal customer service, never been on hold less than one hour, couple of times over two.Virtual assistant is useless and chat sent me to their...
Yun L.
Yun L.
2023-11-11 09:42:03
My son is looking to renew his auto insurance and found Belairdirect very reasonably priced. But after seeing all these reviews, I will have to tell him to...
Sukhpreet B.
Sukhpreet B.
2023-10-04 12:18:48
Only if zero star was an option, I would have given that. Their customer care has to be the most horrible thing on the planet. I was involved in an accident...
D M.
D M.
2023-08-23 11:33:46
I am beyond embarrassed to say I ever had insurance through Belair. I went to bundle home with my existing auto and was informed by the provider on the...
Emerson P.
Emerson P.
2023-07-18 07:26:17
Not happy at all they completely screwed us over.... Canceled our insurance policy without a phone call or email notification!!! Now we are scrambling to...
Stephanie C.
Stephanie C.
2022-09-14 18:08:08
Wish I could give no stars..been with Belair for 6 years and they are horrible! Never been in an accident, but I do not feel like they would take care of me...
Kevin W.
Kevin W.
2022-08-26 13:08:58
Awful app, awful company, awful services, been with this ridiculous insurance company for more than 5 years, because of the belairdirect app turn of the...
Star M.
Star M.
2022-07-28 02:08:16
Stay away from this insurance. They are fraud. They put in their records that I was paid for lied out or pay out. I was in accident in 2018 but I didn't...
A. A.
A. A.
2022-07-22 11:33:58
l claimed on May 2022 about windstorm for $1800.My deductible amount is $1000 but they didn't pay me anything so far and they always make excuses to not...
A. A.
A. A.
2022-07-21 12:06:41
l claimed on may 2022 about windstorm for $1800.my deductible amount is $1000 but they didn't pay me nothing so far and they always make excuse to do not...
Kayla M.
Kayla M.
2022-05-25 11:39:03
The customer service has to be the worst I have ever experienced, not only was I abruptly hung up on I was then called a liar about said situation as well...
Ashley B.
Ashley B.
2022-05-05 10:30:46
*****Belair direct is a terrible insurance company who have no respect for their customers. I highly suggest going with another company if you want great...
Colleen H.
Colleen H.
2022-03-05 13:36:07
Shady Company- Charged me $100 after I renewed because I removed my mom who passed away from the policy. When I called they said too bad. Definitely will...
M S.
M S.
2021-09-19 20:50:15
I got auto and home insurance from them and after just two month, they increase my premium by more than a hundred dollar without even telling me. When I...
Jen W.
Jen W.
2021-06-19 11:24:00
Save yourself the grief and bypass these scammers. They do a bait and switch and lie. I wouldn't trust these guys with any type of customer service. Beware...
ibrahim s.
ibrahim s.
2021-04-16 12:23:11
If there is less than 1 star I will definitely give. They are Too slow in processing your claims, employees doesn't want to work especially when it comes to...
Laura C T.
Laura C T.
2011-09-12 11:53:59
I have my car insurance with Belair, and I have to say that they have the best customer service I've ever experienced. They are professional, but friendly...

Belairdirect Reviews

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Belairdirect
Head Office:
700 University Avenue, Suite 1100, Toronto, Ontario M5G 0A1, Canada
Phone Number: 1-877-228-2656
Website: