User Rating
Read Reviews | Leave Review

Belairdirect is the direct arm of Intact Financial, and specializes in affordable auto insurance, but it also carries other personal lines such as home and auto coverage. Since being founded in 1955, belairdirect has been able to attract customers from all over Ontario thanks to benefits such as:


HeadquartersAnjou, Quebec
Employees1700+ (2016)
Products in CanadaAuto, Motorcycle, Recreational Vehicle, & Home Insurance
Provinces LicensedAB, BC, NB, NL, NS, ON, PEI, QC

Get a Quote on Auto Insurance

Get a Quote now

Let Us do the comparison shopping for your insurance – with quotes from 40+ insurers in Ontario rnSpeak with a broker today: 1-800-731-2228

Company Overview

  • A strong balance between the benefits of decades of experience and the use of modern technology
  • Being a low-cost insurance provider that focuses on developing comprehensive solutions for each client
  • Having a website that acts as a strong resource for clients to get information and take action on their account
  • A history of accomplishments such as an award-winning call center and being recognized as the first Canadian insurance company to offer interactive services online

The focus at belairdirect is on home and auto insurance for personal lines customers. The company underwrites its own policies along with help from the Nordic Insurance Company of Canada. The customer service at belairdirect is enhanced by the fact that all of its call center personnel are licensed insurance agents, and the company works through a large network of professional brokers.

Belairdirect Advantages

The insurance experts at belairdirect have spent the company’s history innovating the insurance industry and finding new ways to improve customer service. The company also has a history of being recognized for its excellent human resources practices, which helps with the level of customer service that much more. Customers continue to seek out coverage from belairdirect because of significant benefits such as:

  • Technological Innovations – The belairdirect website was launched in 1995, and the company started offering the country’s first interactive online insurance transactions in 1997. The company has become known for its strong sense of innovation and its insistence that customers have online access to every aspect of account management.
  • Dedication to Solutions – Belairdirect enjoys earning business through hard work and developing innovative insurance solutions. Along with its vast network of brokers, the underwriters at belairdirect are more interested in creating viable insurance coverage options for clients as opposed to trying to put together a flashy sales presentation.
  • The Rely Network – There are insurance companies that have preferred repair contractors for auto insurance, but the belairdirect offers a large network of auto and home repair experts for customers to choose from. The Rely Network is a direct result of the company’s policy of offering as many resources for its customers as possible. Contractors and repair shops that are part of the Rely Network are held to higher standards that include making belairdirect policy holders priority customers.

Belairdirect’s Insurance Products

Throughout its history, belairdirect has been careful to focus on the insurance products that are its strengths. Because the company prefers to develop a smaller group of strong coverage options, customers find that they can get customized solutions that fit their every need.

Belairdirect Auto Insurance

The strength of the belairdirect line of insurance products is its car insurance coverage. The company has standard coverage that comes with every policy, options to enhance your protection, and discounts to help lower the cost of your car insurance. In addition to standard coverage such as Liability, Accident Benefits, DC-PD, and Uninsured Automobile Coverage, belairdirect offers extended coverage, including:

  • The Autocomfort package that adds roadside assistance and rental car expenses to your standard coverage
  • Accident Forgiveness that stabilizes your insurance premiums and offers roadside assistance
  • Collision repair coverage
  • Comprehensive coverage that protects your vehicle from theft, vandalism, and other property damage issues

To save money on premiums, the company offers its belairdirect program which rewards drivers for having consistently good driving habits.

Belairdirect Auto Insurance Rate Changes, 2010 – Present (What’s this?)

Belairdirect Rate Changes vs. Avg Rate Changes For Ontario Market

Seasonal Vehicle Insurance

Belairdirect offers insurance coverage for seasonal vehicles such as:

  • Snowmobiles
  • ATVs
  • Fifth wheels
  • Travel trailers

Belairdirect Home Insurance

Ontario homeowners have several coverage options to choose from with belairdirect. The company offers insurance for homeowners, condo renters and owners, and tenants. Belairdirect’s enhanced home insurance coverage includes:

  • Home insurance claim forgiveness that rewards customers for limiting the number of claims they make
  • Earthquake coverage

Get a Quote on Auto Insurance

Get a Quote now

Let Us do the comparison shopping for your insurance – with quotes from 40+ insurers in Ontario rnSpeak with a broker today: 1-800-731-2228

Yelp Reviews

Based on 47 Reviews
Kayla M.
Kayla M.
2022-05-25 11:39:03
The customer service has to be the worst I have ever experienced, not only was I abruptly hung up on I was then called a liar about said situation as well...
Ashley B.
Ashley B.
2022-05-05 10:30:46
*****Belair direct is a terrible insurance company who have no respect for their customers. I highly suggest going with another company if you want great...
Everett S.
Everett S.
2022-03-17 18:27:11
They have a lot of predatory practices. They make it incredibly difficult to cancel and every agent will give you different information.
Miguel D.
Miguel D.
2022-03-16 14:14:10
My fiancé was involved in a not at fault accident 7 weeks ago and this company, Belair Direct, have done nothing but drag their feet and lie regarding this...
Colleen H.
Colleen H.
2022-03-05 13:36:07
Shady Company- Charged me $100 after I renewed because I removed my mom who passed away from the policy. When I called they said too bad. Definitely will...
Julie V.
Julie V.
2022-01-12 11:05:33
PIRE compagnie que j'ai connu de ma vie quand c'est le temps d'annuler un renouvellement automatique d'assurance !J'ai du appeler 3 fois sur une période de...
M S.
M S.
2021-09-19 20:50:15
I got auto and home insurance from them and after just two month, they increase my premium by more than a hundred dollar without even telling me. When I...
Jen W.
Jen W.
2021-06-19 11:24:00
Save yourself the grief and bypass these scammers. They do a bait and switch and lie. I wouldn't trust these guys with any type of customer service. Beware...
ibrahim s.
ibrahim s.
2021-04-16 12:23:11
If there is less than 1 star I will definitely give. They are Too slow in processing your claims, employees doesn't want to work especially when it comes to...
Laura C T.
Laura C T.
2011-09-12 11:53:59
I have my car insurance with Belair, and I have to say that they have the best customer service I've ever experienced. They are professional, but friendly...
Head Office:
700 University Avenue, Suite 1100, Toronto, Ontario M5G 0A1, Canada
Phone Number: 1-877-228-2656