Position: Chief Marketing Officer

Chief Marketing Officer

Posted: Jan 13, 2021

This is an exciting opportunity as we are building a new team. You possess minimally a 10+ years of related senior-level marketing experience. We are seeking a visionary Chief Marketing Officer who is equally analytical and creative, with knowledge in a variety of disciplines including brand, communications, customer experience, technology, digital services, SAAS and who is inspired by and understands new marketing trends. You understand how to develop and lead digital-first, omni-channel distribution and innovation strategy. You are comfortable creating innovative solutions to complex problems and bring a personal drive and passion to help us reach our ambitious growth target in a highly competitive landscape.

How You’ll Bring Impact

  • Plan, implement and oversee all marketing and advertising campaigns.
  • Define and develop new brand propositions across each of our emerging service areas and products.
  • Define and deliver a multi-brand marketing strategy aligned to the new brand propositions.
  • Deliver bold and innovative marketing campaigns and content aligned to the new brand propositions.
  • Develop and lead a strategy for external and public relations that align to business strategy to promote new brand and service value propositions.
  • Lead consistent and inspirational internal and external communications.
  • Lead the social media and overall content marketing strategy.
  • Support sales and service leadership to meet business targets.
  • Conduct market and customer research and analyse competitor positioning.
  • Support and contribute leadership to new business development initiatives.
  • Lead and develop a new customer experience across our service platforms.
  • Implement continuous improvement plans for existing marketing operational processes.
  • Set marketing goals and objectives.
  • Plan, implement and manage the brand, communications and marketing strategy.
  • Contribute to the overall growth of the company.
  • Develop the annual marketing plan and strategy and determine KPIs for the marketing department.
  • Use data and reports to make evidence-based decisions on plans.
  • Develop lead and retention strategies for prospective and existing customers.
  • Grow and develop a high-performing in-house marketing team.
  • Mentor staff with the goal of retention and development.
  • Leverage your network of reliable external agencies, media and marketing professionals.

What You Bring to the Table

  • Bachelor’s degree in marketing or combination of related education and experience.
  • 5+ years of well-rounded marketing experience in positions of increasing responsibility – Insurance experience preferred.
  • 3+ years of experience in managing a high performing team including leadership and direction of a marketing team and marketing partners and vendors.
  • Knowledge of marketing principles, brand, events, product and campaign management, social and digital marketing, with an acknowledged track record of success and performance.
  • Experience building and leading dynamic marketing teams to deliver exceptional brand, performance, operations and B2B and B2C experiences.
  • Analytical but also creative, open-minded, you have a growth mindset and are unafraid to try new things
  • Excellent written, verbal, and presentation communication skills.
  • You want to help us deliver a challenger brand in Canada and can execute on creative brand ideas and experiences.

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